CCDT employs professional customer research methods, allowing us to thoroughly understand customer perspectives and needs. Importantly, CCDT can bring customer journeys to life, develop effective marketing strategies, and plan actionable marketing campaigns.

Thanks to CCDT’s expertise, we've gained new ideas for marketing, guiding our team in formulating strategies and boosting website traffic. After the consulting project, we adjusted the structure and tasks of our marketing team based on the insights gained. We also welcomed the IT team to join the project, making our assessment of effectiveness more scientific. Given the complexity of our company's sales model, their support has been crucial.

Analyzing customer profiles and journeys greatly helped us in these ways:

• Understanding key customer roles for more cost-effective marketing.
• Validating external supporting data at different stages made it clear we needed to make international communication easier.
• Planning marketing materials and activities became more straightforward and aligned better with our goals.
• The marketing and business teams align better on goals, improving communication.