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FELIX KAO Brand Strategy and Creative Director
Felix Kao earned his MFA in Graphic Design from the Academy of Art University in San Francisco in 2008. In 2011, he joined Vetica Group AG, where he held roles including Brand Designer, Senior Brand Designer, Brand Strategy Consultant, and Brand Design Director. In 2023, he officially became the Creative Director of the Taipei team at Vetica.
He believes that design is a catalyst for creating emotional connections with consumers, and branding is the gateway to that emotional world. He has spent years focusing on brand, UI, and graphic design, keeping up with both international and Taiwanese branding trends. He’s also passionate about exploring branding across different fields and industries.
Building on this belief, Felix has played a key role in many rebranding and brand evolution projects. He helps clients build strong brand identity systems that form the foundation of their branding efforts. With rich experience in shaping brand images, he brings lasting brand impact to his clients.
Some of the brands he has worked with include: Xpore and Anscare (sub-brands of BenQ Materials), Fubon Financial, Trend Micro, D-Link, Sapido, EPED, AGP, and LIWIN.
EDUCATION Academy of Art University, Graphic Design, MFA (US)
PROJECT Brand Strategy
EXPERIENCE D-Link Systems, Inc.
Vetica Group ( Taiwan Branch | Lucerne, Swiss )
Giant CreativeStrategy ( San Francisco, US )
EXPERTISE Rebranding, Design Strategy, Brand Strategy, Identity System Planning and Development |
