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PEILING WU Founder & Director
Peiling Wu began her marketing career as a Market Analyst at Advanced Semiconductor Engineering, the largest outsourced semiconductor assembly and test provider. This role equipped her with valuable insights into how leading global companies conduct market surveys for expanding into new markets, allowing her to master the intricacies of vertical markets.
Later, Peiling joined a Swedish B2B company as the Marketing Head of APAC. Her responsibilities included crafting marketing strategies to facilitate the company's entry into the Asian market. This experience not only sharpened her expertise in branding and integrated marketing communications but also deepened her understanding of international business issues.
Her journey continued with a stint at a Swiss branding consulting agency. Here, Peiling delved into brand strategy and customer journey methodology, discovering its surprising applicability in the B2B sphere, where it proved to be a perfect fit.
After nineteen years in B2B branding and marketing, Peiling realized the potential to make a bigger impact. She aimed to assist companies like yours, those seeking specialized assistance exclusively for B2B businesses. That's why CCDT was born – to cater specifically to your needs.
EDUCATION University of Sussex, International Marketing, MSc (UK)
PROJECT Customer Journey Analysis & Persona
Brand Strategy
Digital Marketing
EXPERIENCE Vetica Group ( Taiwan Branch | Lucerne, Swiss )
Winmate, An Advantech Group Copmany
Beijer Electronics ( Taiwan Branch | Malmö, Sweden )
ASE Group
LICENSES & CERTIFICATIONS CIM MCIM Member APIAA Certified Industrial Analyst (Certificate No. 10051）
EXPERTISE Customer Journey & Persona, Integrated Digital Marketing Strategy (Inbound Marketing, Account-based Marketing), Market Analysis, Brand Strategy |
