Service - CCDT Consulting

According to a BCG survey, more than 75% of CEOs and COOs believe customer insight is critical to accelerating growth. But very few companies use all the customer information available before making major decisions to improve customer experience. This is true even in the B2B arena. And we're the agency to focus on the customer journey and the application of the insights you gain of B2B Corporations.

Our Services

Customer Journey Analysis

Brand Strategy

Digital Marketing Strategy

How We Turn Customer Information into A Sustainable Advantage

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Our approach begins with internal and external analysis through various research methods and workshops. As a result, you gain valuable insights needed to make accurate business decisions regarding customer-centric brand strategy and digital marketing. These insights are then applied to your specific challenges, including the implementation plan.

These methods enable us to help clients with the following

Customer

Defining target audiences and stakeholders
Discovering unmet customer needs, motivations, and pain point
Identifying customer satisfaction drivers
Understanding customer journeys and personas
Discovering the moment of truth explained

Branding

Enhancing brand positioning
Developing brand strategies
Developing rebranding strategies
Creating key value propositions

Marketing

Developing digital marketing strategy
Increasing conversion rate
Redesigning optimal customer experiences
Driving problem-solving communications
Aligning marketing and sales funnel

CCDT employs professional customer research methods, allowing us to thoroughly understand customer perspectives and needs. Importantly, CCDT can bring customer journeys to life, develop effective marketing strategies, and plan actionable marketing campaigns.

Ted Pan

Chief Operating Officer, Digiwin Software Co.

Thanks to CCDT’s expertise, we've gained new ideas for marketing, guiding our team in formulating strategies and boosting website traffic. After the consulting project, we adjusted the structure and tasks of our marketing team based on the insights gained. We also welcomed the IT team to join the project, making our assessment of effectiveness more scientific. Given the complexity of our company's sales model, their support has been crucial.

Ian Huang

Vice President, A Leader of ERP Software Provider in Asia

Analyzing customer profiles and journeys greatly helped us in these ways:

Understanding key customer roles for more cost-effective marketing.
Validating external supporting data at different stages made it clear we needed to make international communication easier.
Planning marketing materials and activities became more straightforward and aligned better with our goals.
The marketing and business teams align better on goals, improving communication.

Eva Chen

Senior Director & Deputy Spokesperson, DFI

Want to know how our services can help you?

Insights

Brand〉The Collaborative Relationship Between Brand Strategy and Marketing Strategy

Brand〉The Power of Culture: How UPS CEO Carol B. Tomé Led Through Crisis

Business〉From Traditional to Digital—The Surprises and Insights Behind Corporate Transformation

AI〉Pioneering a New Era in Business: From Understanding Customer Journeys to Powerful GenAI Chatbots