According to a BCG survey, 97% of B2B companies’ respondents believe that brand marketing is crucial for raising awareness and consideration, while 95% agree that it helps a company differentiate itself from competitors.

At CCDT, our brand strategy consultation can help you strengthen a connection between your brand and consumers. This, in turn, can lead to added value, enhanced brand loyalty, increased repeat business and company growth.

Plus, we assist you in fostering consensus within your organization. This allows you to consistently showcase long-lasting value from the inside out.

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CCDT’s Approach to Brand Strategy

At CCDT, our brand strategy consultation starts with defining your core technology and business aims. Considering this, we study how your business works now, the personality of your brand, and what your customers’ needs. And naturally, how your primary competitors are positioned.

Then we help you determine your unique selling point (USP) by synthesizing the analytics, and conduct workshops with you to formulate tailored brand strategies. In this process, we always prioritize your customers, placing them in an important position. Our focus is the relationship between your brand and your customers, and how you can provide a consistent brand experience for them.

To complete the brand strategy project, the following capabilities are required: business knowledge, brand knowledge, industry analysis, market research, experienced workshop facilitation, content marketing.

Mind Share Matters: The Key to Long-Term Brand Profitability

A good brand strategy and well-executed plan can change customer perspectives. When it comes to brand values and personality, your customers’ mind share sets the tone for long-term profitability.