Customer Journey Analysis - CCDT Consulting

Based on PwC research, an impressive 73% of all customers consider customer experience a pivotal factor when making their purchasing decisions. What's more, delivering exceptional experiences can yield a remarkable 16% price premium and foster greater customer loyalty.

CCDT offers a suite of services, including customer journey mapping, persona development, and customer insights analysis, enabling your organization to gain deep insights into your customers for further strategy development. A well-executed customer journey strategy not only boosts your business but also breaks down departmental silos and leads to more efficient teamwork.

If you are considering pivoting your company for customer-centric value streams, count on us for assistance.

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CCDT’s Approach

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Our approach is fueled by qualitative and quantitative studies of customer behavior followed by in-house workshops and data analysis. Then, we create a customer journey and persona from an internal perspective and apply our proven approach, which validates or disproves your hypotheses and delivers key insights. Our approach has helped companies in various industries achieve success. The industries our clients are include the enterprise software industry, industrial personal computer industry, and vertical transportation industry.

To complete the project, the following capabilities are required: industry analysis, market research, cross-departmental integration, experienced workshop facilitation, and consumer interviews.

CCDT employs professional customer research methods, allowing us to thoroughly understand customer perspectives and needs. Importantly, CCDT can bring customer journeys to life, develop effective marketing strategies, and plan actionable marketing campaigns.

Ted Pan

Chief Operating Officer, Digiwin Software Co.

Thanks to CCDT’s expertise, we've gained new ideas for marketing, guiding our team in formulating strategies and boosting website traffic. After the consulting project, we adjusted the structure and tasks of our marketing team based on the insights gained. We also welcomed the IT team to join the project, making our assessment of effectiveness more scientific. Given the complexity of our company's sales model, their support has been crucial.

Ian Huang

Vice President, A Leader of ERP Software Provider in Asia

Analyzing customer profiles and journeys greatly helped us in these ways:

Understanding key customer roles for more cost-effective marketing.
Validating external supporting data at different stages made it clear we needed to make international communication easier.
Planning marketing materials and activities became more straightforward and aligned better with our goals.
The marketing and business teams align better on goals, improving communication.

Eva Chen

Senior Director & Deputy Spokesperson, DFI

Satisfaction and win new business

After using our method, business leaders know how to adjust the way they communicate with customers. They also learn how to boost cooperation among departments. Armed with a solid customer journey map, personas and other insights, businesses can then design the programs that increase customer satisfaction and win businesses efficiently.

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Insights

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Our Service

Customer Journey Analysis

Brand Strategy

Digital Marketing Strategy